Mark's Redesign Pitch
How do you drive an up and coming retailer into the national and international digital landscape? Through brand presence that conveys there heritage in innovations and smart eCom tactics that connect with their customer base.

We took two strategic focuses for Mark's proof of concepts. One, dial up the brand experience, product experience and drive to retail with smart tools. Two, focus on the buying customer and their specific needs creating unique pathing from the front door to cart to motivate and move them through the experience. One piece of UX that is unique to this concept is the "Tweet down". A social way to have people share Mark's offers to drive down the price to a cap. This allows Mark's to collect more of a margin on products rather than discounting a full 20% on sales events.

Mobile was a big component to extend their catalog reach for browsing and purchasing. As well allowing customers to create a personalized MyMark's flyer to control what products, features and prices they wanted to be notified about with intelligent geo-location alerts of inventory for convenient in store pick up. Lastly driving down printing costs by creating an eGift Card that can be shared socially with built in rewards perks for repeat use.