Dell Quaterly Business Review.
As part of a quarterly business review Criticalmass pitched three campaigns to the Enterprise business segment.

Test Bench - Allow a potential Dell prospects to Test Dell enterprise solutions in a virtual environment. Because setting up large database centers can be quite an expense we wanted to bridge that gap by allowing a try before you buy. From there customers could create a personalized plan of implementation to then send to a sales rep to begin the RFI process.

IdeaStorm Virtual Conference - Would have Dell as the host to online enterprise technology conference in a TED format. Thought leaders would create discussions then allow the internet to post questions live to the presenter for and interactive presentation. All ideas then are posted to Dell's Ideastorm forum for continued followup and potential implementation.

Dell Online Advertising.

Dell Latitude Tablet OA
Rich media page take over targeting the education segment for Dell's new tablet focused on taking learning in class room to more engaging levels with students.

XPS Notebook - Geek Chic
The XPS gives consumers the power to game and use processor intensive programs to enrich their on-the-go lives. Its slick look warrants a sexy sketch art world of characters that wage for the attention of the girl and the prize.