Mercedes-Benz 2005 Redesign.
Key redesign tenants were help me choose through informative full screen model navigation that had built in model selector filters. As well the customer has the ability to add vehicle features and options to their "Build your own" tool as they are learning about the vehicle in context versus the industry standard of trying to find the features in long texts list later on in the BYO process. Lastly all BYOs are saved to a personal garage whereby upon next site visit your Garage becomes your Mercedes-Benz homepage.

2006 S-Class microsite.
The s-class buyer is a select buyer through consumer research we conducted. Wanting catered service and a simple rich experience the redesigned 2006 s-class launch microsite focused on concierge service. From large format CGI vehicle feature videos on Night vision, Pro-Safe technologies to a personal video avatar to answer any vehicle questions the customer may have. Lastly the ability to schedule a personal vehicle walk around appointment with a MB dealer.