Hawker Beechcraft has legacy in American aeronautics. This redesign pitch won Criticalmass AOR with Hawker Beechcraft. It focused on creating a strong character for each brand to set it apart from its competitors and elude to its lineage. Beechcraft used for state to state travel in twin prop glory takes on an adventurous tone. Hawker for its luxurious jets focuses on a modern aesthetic. With single shot take off, in air camera fly through to tell the story of each plane the customer is immersed in why Hawker Beechcraft is so much more than its competitors.